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November 11, 2004

Halo 2 Rules, Changes the Rules

Halo grossed $125 million in its opening 3 days. Bigger than Spiderman2.


Halo 2 sold through 2.4 million units in its first 24 hours of North American release, Microsoft announced today. That adds up to $125 million in gross receipts, giving Bungie's latest Xbox project a place in the record books for both games and the entertainment industry at large.

To pull a couple of examples from the movie business, the all-time record for a movie's opening weekend belongs to Spider-Man 2, which grossed almost $115 million. Pixar's The Incredibles, launched this past weekend, drew a $70 million gross in its first three days. Shrek 2 owns the record for the highest single-day gross, drawing $44 million on May 22, 2004.

That's what I've been doing all day.

Posted by mbowen at November 11, 2004 10:35 PM

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