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February 12, 2004
Two Cents on Nielsen
Rafe speaks about the primativism of being a Nielsen family. I had the privilege of working for these folks several years ago and I can personally attest that they have a very, how shall I say it, proprietary way of looking at the world.
Believe me when I say that there are people at Nielsen who think they could teach the US Census a thing or two about statistics. Not Invented Here Syndrome? See Nielsen as the prime example. So it doesn't come as a surprise that even last year, Nielsen families still submitted handwritten journals to the company to report their watching habits.
Well now some of that is changing. Good.
Posted by mbowen at February 12, 2004 08:42 AM
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