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July 28, 2003

One Aim, One Destiny, One Neck, One Rope

I got the following work of fantasy off the Kwaku network, which I have never really fully described. There is a joke which is probably 200 years old. It goes a little something like this.

White Dude: I don't know, what do black people think about it?

Black Dude: I don't know either, I missed the meeting last Wednesday.

If you were a male child born in Ghana on a Wednesday, your name would probably be Kwaku. So that's the name of that tune.

I really hope somebody gets me in a discussion about this. I'm in a mood to be irascibly contrarian.


WHAT IF.....What if Michael Jordan, who was dismissed from the Washington Wizards, has finally come to the conclusion that no matter how popular he was in basketball and around the world, some little old white man controlled his destiny. Michael Jordan's destiny. I mean he put over $40 million in ticket sales alone in Abe Pollins coffers. The Wizards were a team that he alone personally made popular and profitable. He alone made the team and organization a star attraction in every city he went to play. # 23 Jordan Wizard jerseys selling off the rack at sporting goods stores everywhere. Not to mention the economic impact that he made on Washington DC and the league all >around. But all that doesn't matter because Jordan doesn't own what he created the value for.

BUT WHAT IF...What if immediately after that meeting with Abe Pollin, Jordan got on his phone and called Bob Johnson, Oprah
Winfrey, Bill Cosby, Willie Gary, Magic Johnson, Russell Simmons, John Johnson, Cathy Hughes, Sean Combs, Master P. and said it's time. It's time for us not to own just a team, but it's time for us to own our resources: sports and entertainment. Of course David Stern, Abe Pollin and other NBA owners would be laughing their asses off. Thinking, those negroes are trying to start a league of their own. Hahahaha. Then in the very next batch of calls, he calls: John Thompson, Charles Barkley, Paul Silas, Isaiah Thomas, Maurice Cheeks, Doc Rivers, Lenny Wilkins and others and says we need experienced coaches for our new league.

We have the investors, now we need coaches, general managers and front office personnel. It's time. Will you join us in making world history. The laughs from Abe and David have subsided, but they are still coming. And they still have doubts. Those negroes can't do it. Then in the last batch of calls, while Abe and David Stern are still laughing, Michael Jordan calls Allen Iverson, Shaquille O'Neal, Tracy McGrady, Chris Webber, Kevin Garnett, Vince Carter, Jason Kidd, Tim Duncan, Paul Pierce and Lebron James and says, "It's time." He continues, "My partners and I are starting a new league and we need you. We need to control what we have given to this earth in terms of our entertainment, sports and athleticism. Without you, there is NO NBA. Forget your contracts, you all are all millionaires. Come with us and lets make history." Abe and David Sterns aren't laughing anymore. They realize that there is something serious happening and Michael Jordan, the most popular and beloved athlete in the world is leading the charge. Well what about arenas, the owners say? We own them.

Fine. There are plenty of arenas in every city that are not being used. They are old, but hey it's a start. So we'll lease them. Well what about TV? No problem. Willie Gary and Cathy Hughes' companies are starting cable channels. We'll run our games on them for now as well as BET, then we will negotiate with the major networks soon. And with Cathy, we got radio broadcasting, so that isn't a problem either.

Well how do we advertise? No problem. We get Russell Simmons, Jay-Z, P-Diddy and Master P. to get every rapper and R&B singer in the world to talk about the new league in all their songs. We do commercials and videos with Bill Cosby, Spike Lee and even Oprah yelling "The UBA is fantastic(Universal Basketball Association, others can play, we just want to own). We get John Johnson and Earl Graves to write about it in Jet, Ebony and Black Enterprise. We get FUBU, Sean John and Rocawear to design the team uniforms.

We get Oprah to talk about the new league and interview players, investors, coaches on her show. We get Johnnie Cochran and Willie Gary to head our legal team. We get actors like Halle Berry and Denzel Washington to publicly endorse the league and attend the games. And finally, we get Michael Jordan, the biggest draw in the world to put his competitive spirit and name recognition behind it. (Michael, please with his brainwashed butt!) There are a lot of intangibles missing in this hypothetical situation, but nevertheless, this "what if" could be the trigger to set Mr. Jordan on path that would really put his name in the history books. He alone has the clout to bring this to fruition. When are African Americans going to stop hating and start cooperating with each other to do something on this scale?

When are African Americans going to stop being used by sport owners and start thinking OWNERSHIP? Bob Johnson is great, but he had to be voted in by 28 other white men. If we collectively take what is ours, sports and entertainment, and hold it back from the world until we own it, then we can control our own destiny. It sounds far-fetched, but IT CAN BE DONE. Then Michael Jordan, the greatest player to ever play basketball, will not have to worry ever again of being used by someone for personal financial gain. If Mike owned the league, he's the one who'd be doing the firing and hiring. And then a person! like Abe Pollin would have no choice but to respect the greatest basketball player to ever live. What if....Those who don't understand interest pay it, those who do, earn it.

Posted by mbowen at July 28, 2003 10:13 AM

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